Job Description

Marketing Manager posted 5 days ago

JOB TYPE: Full-time, Contract

LOCATION: Ridgefield Park, NJ

JOB SUMMARY FOR Marketing Manager:

The Brand Manager will be responsible for ensuring and supporting executional excellence of all brand design marketing initiatives in the Brand Marketing team. The Brand Manager will support Sr Marketing Managers to drive creative and integrated briefs, creative development, project management, stakeholder management, agency and creative partner management, budget management and the integrated go-to-market process across multiple projects and campaigns. The Brand Manager is responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.

Throughout the creative development process, you will help provide and track feedback from various partners including business owners, leadership, Legal, Product Marketing and the integrated marketing team. You will also work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign from communication strategy, to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners, internal stakeholders and to make sure our projects are organized and represented in the best possible way.

The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPI’s. You will be fluent in turning channel reporting data into actionable recommendations, analysis and post mortem.

RESPONSIBILITIES FOR Marketing Manager:

Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase sales.

Understand the marketing communication toolset and support integrated communication plans

Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns

Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.

Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback

Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed Collateral

Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all

campaign elements

Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promos/bundles

Ensure created assets keep a consistent tone with relevance to brand and target audience

Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch.

Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing team

Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes

Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns

Keep current with branding, carrier and partner branding and guidelines for use on co-branded materials.

Prepare progress, expenditure and other related reports as directed by management

JOB EXPERIENCE FOR Marketing Manager:

7+ years of brand and creative marketing experience with a leading creative agency, a top tier CPG, Consumer Electronics or tech company

BA required, advanced degree in lieu of experience

Strong understanding of storytelling, the creative process and brand development

Strong Project Management and production experience

Strong experience working with creative agencies

SKILL REQUIREMENTS FOR Marketing Manager:

Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally

Strong attention to detail

Strong presentation skills

Solutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty

Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed

Ability to manage budgets

Can quickly learn, master and own network systems and processes

Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver

Relentlessly driven to contribute to a high performing team on high profile campaigns

Why should you choose Epitec?
We started Epitec with a single focus, Placing People First. Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.

How is Epitec different?
Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.

What is the result?
Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 500 companies. We’ve also won many awards, including numerous Best & Brightest Companies to Work For awards, four MMSDC A.C.E. Awards, and have been featured in Crain’s Detroit Business and Corp! Magazine. And that’s just the beginning, as we work to innovate the way the world thinks about employment.

© 2024 Epitec Inc

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