Department: Ticketing
Reports to: Chief Operating Officer
Position Overview: The Vice President of Ticketing will be responsible for developing and executing a comprehensive ticketing strategy to maximize revenue and enhance the fan experience for Nashville Soccer Club and additional events at GEODIS Park. This leadership role requires a strategic thinker with a deep understanding of ticket sales, inventory operations, and customer relationship management in the sports industry.
The VP will be instrumental in optimizing performance, leveraging technology, and developing innovative ticketing products. An influential team member, this individual will collaborate cross-functionally to successfully drive impact in this role, ensuring a cohesive approach to sales and service strategies, customer insights, and technological advancements.
This role will also be responsible for supporting the ticketing strategy for the Wicks Family Field at Joe Davis Stadium, the home to Huntsville City Football Club (MLS NEXT Pro).
Key Responsibilities:
• Strategic Planning: Develop and implement a multi-year ticketing strategy aligned with the organization’s overall business objectives.
• Revenue Management: Oversee all aspects of ticket sales (e.g., GA, premium, etc.), pricing strategies, renewals and revenue forecasting to ensure financial goals are met or exceeded.
• Customer Retention: Enhance fan experience and retention through innovative ticketing solutions and customer relationships across season, group, and individual match sales.
• Team Leadership: Lead and mentor the ticketing department, fostering a culture of excellence, collaboration, and accountability.
• Collaboration: Work closely with other departments to promote ticket sales and ensure seamless event execution.
• Technology Integration: Oversee the implementation of ticketing technology and systems to improve sales processes and customer interactions.
• Reporting and Analytics: Utilize data and analytics to track sales performance, customer demographics, and market trends to inform decision-making.
Qualifications:
• 10+ years of experience in ticketing, sales, or related roles within the sports or entertainment industry.
• Proven track record of driving ticket sales, customer retention, and revenue growth.
• Strong leadership skills with experience managing diverse teams.
• Excellent communication and interpersonal skills.
• Proficient in ticketing systems and CRM software (Ticketmaster and Salesforce preferred).
• Ability to analyze data and develop actionable insights for sales, retention, and database growth efforts.
• Passion for sports and a deep understanding of the industry.
• Bachelor’s degree in Business, Sports Management, or a related field preferred, but not required.
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