Job Description
Description marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary Our Media Manager for Paid Social is a hands-on role that is responsible for managing paid Facebook performance marketing campaigns to acquire customers and drive revenue at scale across our own brands and our publisher shops. This entails researching and adopting best practices for user acquisition, growth hacking, conversion optimization, A/B testing and streamlining of processes that help identify and scale high-converting campaigns across Facebook and Instagram.
Qualifications - Lead strategic social and influencer plan development and launch process within social accounts.
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives Determine set-up, including testing methodologies, and reporting requirements, for ensuring full impact and efficiency of each campaign
- Effectively build trust and establish positive relationships with clients Develop POVs around relevant trends, tools, and emerging opportunities within social media and influencer industries
- Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Drive team brainstorms to kick off plan and consideration set development
- 2+ years previous paid social media experience with a focus on Meta
- Thorough knowledge of advanced analytics and performance media
- Understanding of marketing principles, analytics and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social
- Comfort owning and managing budget/investment levels in social media
- Strong knowledge of direct response, ROI, ROAS and CPA paid social media metrics, Google Analytics and marketing data trends and insights.
- Solid ability to project manage several tasks simultaneously, prioritize workload effectively, adapt and thrive in a fast-paced environment.
- Solid personal organizational, task oriented and time management skills.
- Develop solid presentation, communication and listening skills. Have confidence in analyzing and presenting data internally and to clients.
- Be a proactive self-starter and succeed in times without supervision.
- Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client’s business.
Hawke Core Competencies: Accountability (Advanced)- Sets enhanced objectives for self and others
- Monitors performance trends and identifies opportunities to improve standards
- Provides regular feedback and suggests alternative approaches necessary to ensure that organizational objectives and superior standards are achieved
Communication for Results (Advanced) - Converses with, writes reports for, and creates/delivers presentations to all levels of colleagues and peer groups in ways that support problem solving and planning
- Seeks a consensus with business partners
- Debates opinions, tests understanding, and clarifies judgments
Problem Solving (Advanced)- Diagnoses problems using formal problem-solving tools and techniques from multiple angles and probes underlying issues to generate multiple potential solutions
- Proactively anticipates and prevents problems
- Devises, facilitates buy-in, makes recommendations, and guides implementation of corrective and/or preventive actions for complex issues that cross organizational boundaries and are unclear in nature
Leading Self (Advanced) - Demonstrates the capacity for self-reflection; looks back at setbacks and/or failures and identifies and applies key learnings for self and others.
- Challenges inefficient/ineffective work processes and offers constructive alternatives.
Role Based Competencies & Behaviors - Complete understanding of Facebook/Instagram and fluency in at least 2 social platforms. Proven client growth using full funnel marketing strategies and out-of-the-box thinking.
- Support the management team in developing the social team's strategies, having an impact on the team at-large. Specializes in key areas of paid social marketing acting as a resource for the entire team.
- Client relationship: Strong client retention abilities with the ability to identify client red flags and navigate tough conversations when needed.
- Education: Willingness to learn and take on extra tools and projects to help further educate and grow within Lifecycle
- Attitude: Consistently has a positive “can-do” / “will-do” attitude towards completing day-to-day projects and routine tasks in a thoughtful, useful, and professional manner; work is always of the highest caliber.
What We Offer - Competitive base salary
- Equity participation in select transactions.
- Health, dental, vision, and 401(k) with company match.
- A results-driven, entrepreneurial culture with high visibility to the CEO
Job Tags
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