Job Description

We’re hiring a Digital Marketing Specialist to guide and grow our multi-channel marketing efforts. This role focuses on building, managing, and optimizing campaigns that drive measurable results. You’ll collaborate with leadership, creative partners, and developers to design campaigns that perform — while also having access to advanced AI tools that make testing, iteration, and scaling faster and easier. This is a leadership role where you’ll shape our marketing strategy, oversee execution, and ensure we’re hitting growth targets. Compensation & Benefits • $100,000 per year + performance bonus tied to ROAS/revenue goals • 50 remote work days per year • 401(k) program • Paid holidays • 1 week paid vacation per year • Collaborative team culture with flexibility and support Responsibilities: • Lead the strategy and execution of digital campaigns across Meta, Google/YouTube, TikTok, and LinkedIn. • Partner with creative and development teams to launch and refine landing pages, offers, and messaging. • Manage budgets, pacing, and performance metrics across channels. • Use available tools (analytics platforms, AI creative tools, etc.) to test, learn, and improve campaign performance. • Monitor key KPIs (CAC, LTV, ROAS, CTR, CVR, CPL) and provide clear reporting with insights and recommendations. • Stay current on marketing trends and identify opportunities for new growth channels. Qualifications: • 4–8+ years in digital marketing with hands-on experience managing six-figure+ monthly budgets. • Strong track record in paid media across major platforms (Meta, Google/YouTube, TikTok; LinkedIn/Reddit a plus). • Experience working with creative and technical teams to launch and optimize campaigns. • Proficiency with marketing analytics (GA4, GTM, Looker Studio, spreadsheets). • Strong copywriting and creative instincts with an eye for what makes campaigns perform. • Familiarity with modern tools (AI creative tools, automation platforms, etc.) is a plus, not a requirement. • Collaborative leadership style with the ability to balance strategy and hands-on execution. About Company: We are a trusted company with over a decade of experience in software development and 18 years in travel booking services. Our expertise spans both internal product innovation and custom solutions for external clients. We believe in supporting our employees with a healthy, balanced work culture that values collaboration, wellness, and growth. Our offices are located inside the Genesis Health Club, a 365,000-square-foot facility featuring amenities like ice rinks, basketball courts, swimming pools, tennis and racquetball courts, state-of-the-art workout equipment, and Nature’s Table restaurant.

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Remote work,

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