Job Description

CBS Miami is looking for an expert Digital Marketing Manager with a proven history of working in fast-paced environments under tight deadlines. Be skilled in producing creative, attention- getting spots for all digital platforms, is self-motivated and understands how to emotionally connect with the audience through these platforms.

JOB RESPONSIBILITIES:

• Manages all digital marketing efforts.
• Plan and implement a digital marketing strategy that ensures brand consistency across all platforms and aligns with business objectives.
• Conceptualizes, writes, produces, and edits compelling content for all digital platforms to market (Station) content like topical special reports, proof of brand spots and station initiatives.
• Collaborate with news producers, reporters, anchors, and news managers to acquire information and video for the creation of digital content to increase brand awareness of our products.
• Produces additional video and graphic presentations as requested for digital and streaming audiences.
• Help manage, grow and market our brand on social media platforms.
• Curate content across all our digital properties and perform regular quality assurance checkups.
• Analyze market trends and customer insights to continuously refine marketing strategies and increase value.
• Provide digital production support and timely customer service to all departments.
• Keep up with trends in the digital space to improve our brand on platforms.
• Participates in station-sponsored events and all assigned special projects to establish a digital presence.
• Help to plan and implement digital coverage for events and station community efforts.
• Other projects as assigned.

EXPERIENCE REQUIREMENTS:

• Bachelor’s Degree Preferred!
• Minimum 3 years’ experience crafting digital content for a brand.
• Ability to work collaboratively with a diverse group of managers and staff.
• Knowledge of Adobe creative suite
• Knowledge of digital programs & social media strategies
• Ability to adapt to changes in work environment.
• Effective ability to communicate
• Available to work nights and weekends as needed.
• Must be willing to work onsite

DESIRED QUALIFICATIONS:

• Proficient in Premiere editing system
• Proficient in Microsoft office programs.
• Proficient with digital platforms
• Strong interpersonal skills
• Knowledge of graphic design programs
• Great teammate

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Organizations that wish to receive job vacancy notices from this posting’s television station should contact [email protected].

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.

Job Tags

Similar Jobs